Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, 22 July 2018

Help for Self-Publishing Authors and Illustrators


How to write an effective and helpful article about self-publishing when you have never self-published – now that’s a big ask! The main reason I don’t do it myself is because I don’t have the distribution resources at my disposal that commercial publishers have. There’s also the tremendous amount of marketing and publicity that a self-published author and/or illustrator needs to generate, not to mention the numerous expenses, none of which I want to expend. So, what I’ve done instead of writing about self-publishing, is to collect – and make available here -- online resources by experts which ought to help you if you decide to go down the road of self-publishing.

What I can suggest from experience as a book reader and reviewer of self-published books is that if you want to give yourself the best chance of success, you would be wise to invest in employing freelance professionals – an editor, a book designer, a proof-reader, an illustrator, and of course, a decent printer. You might even want to employ the services of a good publicist (such as Scott Eathborne who’s been interviewed in Buzz Words and who is one of the best -- in my opinion. His website is http://www.quikmarkmedia.com.au

So here are the websites which I hope you find helpful in your new venture. Good luck! (And don’t forget to get your finished book reviewed in Buzz Words www.buzzwordsmagazine.com !)


A word-counter and a cliché finder: these are some tools you need if you are going to publish an online book. Check out these and more here http://www.adventuresinyapublishing.com/2015/01/40-questions-to-ask-when-you-get-call.html


Book Baby Blog often has some great articles. Here’s one about how write a killer book blurb. http://blog.bookbaby.com/2015/07/5-tips-crafting-memorable-book-description/?




In this 30 minute video interview you’ll hear how to build your platform as an author http://janefriedman.com/2015/01/05/platform-building-authors-30-minute-video-interview


Want to Crowdfund your next book? Here are some great ideas http://janefriedman.com/2015/03/31/crowdfunded-publishing


If  you found this article helpful, you will be amazed by the wealth of practical and helpful information in the twice monthly magazine, Buzz Words, which is for those of  us in the Australian children's book industry. For details of how to subscribe (only $48 for 24 issues), go to right hand side of www.buzzwordsmagazine.com  

© Dianne Bates                                                                            

Monday, 13 February 2012

Dance Steps for the Self-Employed Editor


The details of this course was sent to me by one of the wonderful Buzz Words' subscribers and it sounds just the sort of thing I need. If I was in Melbourne I'd be there in a shot. Cut-off for rego is today:

Soc Eds (Vic) presents training course: Dance Steps for the Self-Employed Editor, with Jackey Coyle
To be successful as a self-employed editor, there's so much to stay on top of: marketing, administration, keeping track of the money, finding work and staying current. And that's above and beyond actually doing the work.

'Dance steps for the self-employed editor' combines information, discussion and activities across the five essential elements of being successfully self-employed:
* Getting it out there - honing your identity; optimising internet and social media; exploiting free marketing opportunities
* Mastermind - managing your business; controlling correspondence; optimising your billable hours; making bookkeeping your ally
* The money trail - budgeting for cash flow; establishing invoicing and bill-paying systems; sorting tax and GST
* Irons in the fire - brainstorming networks for generating work; managing conflicting deadlines
* Know how - keeping your knowledge and skills current.
When: Saturday, 25 February, 10:30 am to 4:30 pm
Where: CAE, 253 Flinders Lane, Melbourne
Cost: Members (Soc Eds, APA, ASTC, ANZSI, WV) $180, non-members $240. Tea, coffee and mini muffins are provided.
Bookings: close 6 pm 13 February. Visit www.socedvic.org/training/index.html for the forms.