In
this article, editor Elizabeth Klein tells why she chose to compile this anthology,
and how she went about it.
Over the years,
I’ve submitted to dozens of anthologies and have enjoyed adding my stories to
the many diverse voices on the mainstream reading platforms, along with the
increased visibility anthologies afford. Initially, A Glimmer of
Uncommon Fairy Tales began with a germ of an idea—I wanted to create
an anthology of uncommon fairy tales and not just the
run-of-the-mill ones. Amazon and Goodreads have a glut of those. But there are
literally hundreds of amazing fairy tales yet to be adapted and rewritten. That
became the anthology’s theme and purpose.
Then I hunted
around for an appropriate cover, one professionally created and not too
expensive. The one I finally chose was not custom-made, but I loved it the
moment I saw it, so I purchased it many months before I was ready to send out
invitations to authors.
I
began by identifying my target
audience (YA) and made a long list
of authors from Facebook mainly whom I believed would like to submit a text to
the anthology. I then tailored my promotional
efforts accordingly and created a graphic ad which was uploaded on
fantasy genre sites on Facebook, my own website, Buzz Words and in my
newsletter. I also sent out personal invitations to notable authors, hoping to
draw more experienced, famous authors into the project. Generally, I like to
have about 10 writers to join in an anthology.
When authors
replied, I’d either place a tick beside their names if they showed interest in
the project or crossed them off. When anyone showed interest, I sent them style
guidelines to make the stories more uniform and easily editable and
formattable, as well as the minimum and maximum word length for stories and a
due date. Since I was working with other authors, I asked them to share the
cost of the cover and worked out AUD and USD conversions and sent that out too.
After a while,
stories started to come into my email box for editing. This process took the
longest and, to be honest, it was the most stressful, having to collaborate
with authors who often didn’t like scenes deleted or altered. I also had to
formulate a rejection letter template since I had to let about five writers
go.
After the initial editing and formatting processes were completed,
I allowed each author time to review an unpublished version of the book to
catch last minute typos or problematic issues, or where their stories could be
tightened and polished before the publishing stage. I also sent a copy to a
reliable reader in the USA to locate any noticeable issues with the book. A
fresh set of eyes can make a world of difference. Once he returned the book, I
amended the errors he picked up. The other writers also helped and found a few
to fix up.
The
next stage, and one of the most exciting, was publishing the book on Amazon,
first as an eBook and then as a hardcopy. For the hardcopy, I needed to create
a killer blurb, which goes a long way to hook potential readers. This text may
be small, but it carries a lot of significance and is part of the marketing
golden ratio. Plus, it sells the book. Discoverability is, at this stage,
the word of the day.
Once
the eBook version was live, I collaborated with contributing authors to
leverage their platforms and networks to amplify the anthology's exposure. A
large part of the book’s promotional strategy was using social media. In July
last year, there were over 4.6 million active social media users. There isn’t a
general rule or a single platform that does wonders for every author.
Ultimately, it all comes down to the platform they feel most comfortable with
using because only there can they be authentic and creative. For me, that will
be Facebook and my newsletter. Other contributors may, hopefully, use
Instagram, Twitter, Pinterest, Tik Tok, Goodreads, blogging, Tweets and
Scribophile, as well as live appearances at events just to name a few.
I’m
also considering partnering with bookstores, libraries, and literary
events for in-person promotions, such as readings, signings, and panel
discussions. The marketing list is endless.
It’s
certainly challenging working alongside so many authors, but at the same time,
each person has brought a fresh set of marketing ideas and a different sphere
of influence—not to mention a unique set of skills and writing abilities. This kind of
compilation not only celebrates creativity but is also a valuable experience
for all involved. So, while it’s a lot to
juggle in the production phase, the marketing part should yield some great
results for us all.
If you would like to buy
a copy of the book, go to https://www.amazon.com/dp/B0C3QNLP44
